By Juliet Ebirim

Fast-rising African media tech startup, SquirrelPR has announced the appointment of Keni Akintoye, a Media and Marketing Communication expert into its advisory board.

In a statement on its website, the PR management solution company writes: “We are excited to announce that Keni Akintoye, the founder/CEO of KT Communication and a certified brand management, digital media, and Marketing Communication expert has joined the advisory board of SquirrelPR!
“Keni brings a wealth of experience in digital media, advertising, public relations, brand creation, brand building, and marketing to our dynamic team. With his invaluable insights and expertise, we are confident that SquirrelPR will reach new heights in PR management and innovation in Africa. Stay tuned for more updates as we embark on this exciting journey together.”

Reacting to the new appointment, the Lagos State University graduate said, “It’s an honour to be part of the growth journey of one of Africa’s fastest growing media tech startups. I look forward to many successes with the team.”

Keni’s media career started as a creative assistant in a Lagos-based advertising agency during his undergraduate years. Over the past 20 years, he has built ample experience working across broadcasting, film, digital media and brand communication.

He holds a master’s degree in Communication Studies with international professional certificates in Business Communication, Corporate Strategy, Project Management and Advanced Brand Management.
Keni believes that “SquirrelPR is a solution whose time has come, considering the volatility of the media space where corporate brands are constantly at the risk of reputational crisis owing to citizens’ desperate quest for viral content and clout”.

“As we try to expand industry collaborations in the next few years, I am certain that brand managers, PR agencies and Marketing Communications professionals like myself would find it easier to engage directly with credible newsrooms, journalists, bloggers and content creators across Africa, Middle East and Europe, thereby giving wings to authentic brand storytelling in corporate Africa,” he added.
SquirrelPR was a finalist at the US-West Africa Tech Challenge held in Abidjan, Côte D’Ivoire in 2023.