By Benjamin Njoku

AREWA24, the leading Hausa language family entertainment and lifestyle television channel and production studio in Nigeria and West Africa, has announced a major new slate of original shows, films, and dramas, as well as the acquisition of several top Hausa language drama series exclusively for its streaming service, AREWA24 On Demand.

As part of its 10th anniversary celebrations, the station is launching a dynamic new studio-based youth show, Arewa Gen-Z, aimed at northern Nigeria’s large youth population.

Produced and hosted by youths, Arewa Gen-Z focuses on contemporary challenges facing young people daily. The weekly half-hour show will showcase inspirational success stories, with art, music, and youth culture, and will also provide a platform for youth-friendly brands to connect with young people from across northern Nigeria. In addition, AREWA24 will soon unveil its first feature film, The Jaru Road, a compelling and authentic northern Nigeria story produced in English and targeting audiences across Africa and beyond. The company has slated four additional films for production in 2024 and 2025, some in the Hausa language for local audiences in the country and West Africa, while some are in English for African and global viewers. AREWA24 is also launching Climate Change Africa, a show that will explore the critical impact of climate change in Nigeria, across Africa, and the rest of the world.

According to Celestine Umeibe, AREWA24’s Deputy CEO and Chief Commercial Officer, “These new shows reflect AREWA24’s deep commitment to producing locally relevant and authentic original studio shows, dramas, and films, adhering to international standards of production quality. This slate of new shows demonstrates our ability to produce compelling content for our local audiences, as well as content that will travel well internationally, giving viewers in the rest of Africa and around the world a slice of authentic life from Northern Nigeria and West Africa.