The She Tank, a creative think-tank dedicated to advancing gender equality by promoting women’s advancement and economic independence, and BellaNaija, a leading lifestyle and entertainment platform in Africa, have released a groundbreaking film as part of their 2024 Women’s Economic Power Campaign.

With a fresh, powerful narrative led by iconic Nigerian actress and filmmaker Funke Akindele, the film showcases real stories of women who have leveraged their economic power to lift themselves and those around them, inspiring a younger generation to follow suit.

Titled #HerMoneyHerPower, the campaign’s primary goal is to spark a national conversation about the transformative impact of women’s financial independence on their families, communities, and the economy at large.

The film, which serves as the campaign’s cornerstone, weaves vignettes that celebrate women’s resilience, determination, and success across different spheres. From a widow defying societal expectations by securing her family’s financial future, to a young woman from Northern Nigeria breaking cultural norms by pursuing a job in Lagos, the film illustrates how economic power enables women to take control of their destinies.

Funke Akindele, a symbol of female economic power in her own right, drives the narrative with grace and authority. Her voice-over emphasises the multiple facets of economic power, touching on its ability to give women a voice, a choice, and the freedom to pursue their dreams without constraint. The film’s message is clear: “When a woman has economic power, she uplifts not only herself but her entire community.”

“We are thrilled to launch this campaign with BellaNaija, as it allows us to push for change,” said a spokesperson for She Tank. “We aim to influence and inspire women to take control of their finances and show that economic power is essential for achieving true gender equality.”

The campaign’s authenticity is grounded in its portrayal of real women, not just celebrities or influencers, but everyday business owners and professionals who have overcome the odds to gain financial independence. This choice in casting helps drive home the film’s mission—to make women’s economic power the norm, not the exception. By featuring relatable stories, the campaign hopes to connect with women from all walks of life and encourage them to step into financial freedom.

“We believe that showcasing these real, everyday women makes the message of economic power even more accessible,” said a BellaNaija representative. “When women see themselves represented on screen, they realise that economic success isn’t just for a select few—it’s something all women can achieve with the right support and access to resources.”

A Visual Journey of Power
The #HerMoneyHerPower film is visually stunning, with each scene bursting with life and energy. With seamless transitions and vibrant colours, the film keeps viewers engaged from start to finish. Funke Akindele’s scenes, set in the bustling world of film production, add an extra layer of relatability for women in creative industries while offering a powerful message about leadership and success.

The 2024 Women’s Economic Power Campaign is a movement for change.