By Juliet Umeh

As Nigeria celebrates its Independence Day tomorrow, TikTok has said that content creators are taking the country’s vibrant culture to global audiences. 

According to the social media platform, “From Nollywood to Afrobeats, Nigerian culture is at the forefront of global entertainment, and TikTok has become a crucial platform for amplifying these talents.

“Icons like Funke Akindele, Yemi Alade, and Davido are utilizing TikTok to put Nigeria on the global cultural map, showcasing the country’s rich storytelling, music, and humor.

“Funke Akindele, with 5.1 million followers, is one of Nigeria’s most beloved actresses and filmmakers. Known for her role in Jenifa’s Diary, Funke shares humorous skits and behind-the-scenes moments that have endeared her to fans worldwide. 

“With more than 651.5K videos under the #Nollywood hashtag, Funke’s content is helping Nollywood capture global attention.

“Similarly, Yemi Alade, a powerhouse in Afropop with 3.3M followers, brings Nigerian rhythms to the world through viral hits like Johnny and Bum Bum. 

“Her participation in TikTok challenges has cemented her place as a global music sensation, embodying the spirit of Nigeria’s vibrant music scene.

“Davido, one of Africa’s biggest stars with 6.7M TikTok followers, continues to showcase Nigerian Afrobeats on the global stage. 

“His content ranges from snippets of his chart-topping hits to personal moments, connecting deeply with his global fanbase and further promoting Afrobeats as a worldwide phenomenon.

“Beyond music and film, TikTok creators like @stoneavenuee have found a niche in sports commentary, especially in football. “The hashtag #SportsOnTikTok has over 2.9M videos, with creators using the platform to engage global sports fans, particularly during high-profile events like AFCON.

“Food culture is also thriving on TikTok, with creators like @rentachefng introducing global audiences to Nigerian dishes like jollof rice and Egusi soup, while comedians like @layiwasabi and @beloveolocha blend humor with everyday Nigerian life. Their skits, often revolving around relatable Nigerian experiences, have resonated internationally.

“Beauty and lifestyle creators like @ednafrancis0, @enioluwa, and @johneke are also playing a key role in showcasing Nigerian culture. 

“Whether it’s through beauty tutorials, lifestyle tips, or fashion shows, these creators are merging modern and traditional styles, further elevating Nigeria’s cultural impact on the world stage.”

The platform noted: “As Nigeria marks another year of independence, TikTok celebrates the creativity and resilience of these creators, who are using their platforms to share the richness of Nigerian culture with the world. 

“Their global reach is a testament to Nigeria’s ever-expanding influence in music, film, fashion, and beyond.”