By Esther Okorie

To elevate the standards of cinematic production in Nigeria and across Africa, LG Electronics, LGE, has partnered with the EbonyLife Creative Academy, ELCA, to equip film makers.

The collaboration aims to equip aspiring filmmakers with cutting-edge technology, enabling them to create high-quality films that resonate both locally and internationally.

As part of this alliance, LG Electronics will provide ELCA with its premium range of products, including OLED TVs, refrigerators, and microwaves.

These advanced tools will empower students to produce exceptional cinematic content, utilizing LG’s innovative Filmmaker Mode, which ensures the director’s artistic vision is accurately preserved.

Speaking on the partnership, General Manager of Home Entertainment, TV Division, and Head of Corporate Marketing at LG Electronics, Mr. Hari Elluru, emphasized the significance of the collaboration.

Elluru said: “Our products, renowned for their superior display technology and energy efficiency, will provide ELCA’s students with the best resources to hone their skills. Whether its film editing, post-production, or on-set display needs, we are committed to delivering the tools that enhance creativity and storytelling.”

Head of EbonyLife Creative Academy, Mr. Drikus Volschenk, also said: “We are thrilled to expand our collaboration with LG Electronics. This partnership reaffirms ELCA’s mission to nurture filmmakers who can compete on both local and global stages.

“By incorporating LG’s advanced technology, we are able to offer our students the best possible environment to develop their craft and bring Nigerian storytelling to the world.”

The synergy between LG Electronics and EbonyLife Creative Academy underscores a shared commitment to advancing Africa’s creative industry. By blending LG’s state-of-the-art technology with ELCA’s expertise in nurturing talent, the partnership is poised to redefine the filmmaking landscape for students and professionals alike.