By Juliet Umeh

Kezzy Global Entertainment, a newly established record label, is preparing to unveil its brand in a grand ceremony set for October 7, 2024.

The event, which will take place at Sheraton Ikeja, Lagos, is expected to draw music lovers, industry insiders, and special guests to witness the formal launch of the label, as well as the signing of two promising artists, Assorted and Don Jay.

The ceremony will offer attendees a closer look at Kezzy Global Entertainment’s mission and vision, particularly in its focus on Afrobeat, Highlife, and urban music genres. The label aims to foster innovative talent and contribute to the evolving music industry landscape.

One of the key moments of the evening will be the signing of Arubi John Obor, professionally known as Don Jay (left image) and Ogbonna Victor Chukwuebuka, professionally known Assorted (right Image), both of whom are expected to bring their unique sounds to the forefront of the Nigerian and global music scenes.

Assorted, known for his blend of Afrobeat and Highlife, has already captured attention with his compelling vocals and vibrant performances. In contrast, Don Jay, an emerging Afro Pop artist, is set to offer a fresh and modern sound that resonates with a broad audience.

Speaking about the upcoming launch, CEO of Kezzy Global Entertainment, Oghenekaro Ebeneza Kesena, remarked, “This is a major milestone for our label. We are excited to introduce Kezzy Global Entertainment to the public and officially welcome Assorted and Don Jay to our team. Our aim is to push the boundaries of music while providing a platform where our artists can truly excel.”

The event will also feature live performances from the newly signed artists, offering a preview of what the label intends to bring to the music industry. Key stakeholders, media representatives, and influencers from across the industry are expected to be in attendance, making the evening a significant networking opportunity as well.

Kezzy Global Entertainment has stated that its focus is on artist management, music production, and fostering deep connections between artists and their audiences. The label hopes to provide a new approach to the music industry by nurturing talent that speaks to a global audience.